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Kuncai Technology was awarded the 2020 German Brand Award.
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Release Date:
2020-08-04
The German Brand Award is a prestigious accolade for successful brand management, initiated by leading authorities in design and branding and presented by a distinguished panel of experts from the fields of brand management and brand science. The award seeks to identify, showcase, and recognize brands and brand‑makers that embody distinctive character—honoring their achievements while positioning them as exemplars for the industry. In 2020, the German Brand Award was divided into two categories: “Outstanding Brand,” which honors the best products and corporate brand identities within their respective sectors; and “Exceptional Brand Strategy and Innovation,” which celebrates companies with the strongest competitive edge, particularly those whose unique management philosophies and business strategies set them apart.
“We are immensely proud that the jury has specially awarded this honor to a Chinese company—Kuncai. As one of our most important markets in Europe, we are honored to receive this recognition. By repositioning our brand and enhancing its visual identity, and by showcasing Kuncai’s innovation and appeal across multiple channels, we will ensure that our brand image remains consistent at every level of the organization,” said Dr. Corinna Ludwig, Global Marketing Director of Kuncai.
The German Brand Award is a prestigious accolade for successful brand management, initiated by leading authorities in design and branding and presented by a distinguished panel of experts from the fields of brand management and brand science. The award seeks to identify, showcase, and recognize brands and brand‑makers that embody distinctive character—honoring their achievements while positioning them as exemplars for the industry. In 2020, the German Brand Award was divided into two categories: “Outstanding Brand,” which honors the best products and corporate brand identities within their respective sectors; and “Exceptional Brand Strategy and Innovation,” which celebrates companies with the strongest competitive edge, particularly those whose unique management philosophies and business strategies set them apart.
“We are immensely proud that the jury has specially awarded this honor to a Chinese company—Kuncai. As one of our most important markets in Europe, we are honored to receive this recognition. By repositioning our brand and enhancing its visual identity, and by showcasing Kuncai’s innovation and appeal across multiple channels, we will ensure that our brand image remains consistent at every level of the organization,” said Dr. Corinna Ludwig, Global Marketing Director of Kuncai.
The German Brand Award is a prestigious accolade for successful brand management, initiated by leading authorities in design and branding and presented by a distinguished panel of experts from the fields of brand management and brand science. The award seeks to identify, showcase, and recognize brands and brand‑makers that embody distinctive character—honoring their achievements while positioning them as exemplars for the industry. In 2020, the German Brand Award was divided into two categories: “Outstanding Brand,” which honors the best products and corporate brand identities within their respective sectors; and “Exceptional Brand Strategy and Innovation,” which celebrates companies with the strongest competitive edge, particularly those whose unique management philosophies and business strategies set them apart.
“We are immensely proud that the jury has specially awarded this honor to a Chinese company—Kuncai. As one of our most important markets in Europe, we are honored to receive this recognition. By repositioning our brand and enhancing its visual identity, and by showcasing Kuncai’s innovation and appeal across multiple channels, we will ensure that our brand image remains consistent at every level of the organization,” said Dr. Corinna Ludwig, Global Marketing Director of Kuncai.
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